Job Description

Role Description

Toptal is looking for a Senior Marketing Analyst to provide marketing leaders with crucial insights and recommendations for improvement. The role is part of our Business Analytics Center of Excellence, specifically working with our Marketing organization—spanning paid search (SEM), organic search (SEO), and emerging Generative AI channels.

• Analyze data, build models, test hypotheses, find root causes, develop prototypes, forecast performance, create Tableau reports, and write SQL scripts.
• Use descriptive and diagnostic analytics to develop specific, actionable recommendations for marketing leaders.
• Define metrics that are independent, holistic, accurate, and aligned with company strategy and objectives.
• Measure and diagnose the performance of SEM, SEO, and Generative AI channels.
• Map marketing processes and channel journeys to their corresponding data flows.
• Proactively identify and surface opportunities to improve efficiency, conversion, revenue generation, and client experience.
• Work closely with marketing stakeholders, data analysts, and business process owners.
• Leverage Generative AI tools to accelerate analysis and automate reporting workflows.
• Build and maintain marketing data infrastructure from lead acquisition to revenue generation.

Qualifications

• Bachelor’s degree is required.
• 5+ years of experience in data analysis, analytics, or business intelligence is required.
• 2+ years of experience within general consulting or an analytical operations function is required.
• Demonstrated experience analyzing SEM, SEO, and Generative AI channels is required.
• Strong background in math, science, finance, engineering, or statistics; advanced degrees and/or MBA are a plus.
• Experience with BI tools (Tableau, Qlik, PowerBI, etc.).
• Proficiency in SQL; experience with R, Python, or MATLAB is a plus.
• Hands-on experience using Generative AI tools such as Claude, Gemini, or ChatGPT.
• Experience with exploratory data analysis, prototyping, testing hypotheses, and measuring marketing performance.
• Track record of linking data and analytics to marketing strategy and financial performance.
• Working knowledge of probability and statistics; experience with process improvement is a plus.
• Proven ability to manage diverse stakeholders and balance multiple priorities.
• Outstanding written and verbal communication skills.

Requirements

• Ability to explain complex issues simply and intuitively.
• Willingness to challenge assumptions and communicate limitations.
• Ability to work in a fast-paced, rapidly growing company.
• Must be a world-class individual contributor.

Benefits

• Participation in a 401(k) retirement plan.
• Medical, dental, and vision health insurance plans.
• Basic life insurance coverage and short-term and long-term disability coverage.
• Access to flexible spending, dependent care, and health savings accounts.
• Access to telehealth virtual doctors.
• Employee assistance program.
• Flexible paid time off.

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