Job Description

Role Description

Search is our highest-intent, highest-volume customer acquisition channel, and we’re looking for the person to take it to its next level. As Senior Manager, Search Marketing, you’ll own Hometap’s paid search program end-to-end across Google and Bing, managing a program in the $10–30M range with a clear mandate to scale efficiently and responsibly.

You are a hands-on paid search expert who thrives on ownership — you’re in the platforms, you drive the strategy, and you hold yourself personally accountable for performance. You combine deep technical fluency with strong analytical instincts, and you know how to turn data into decisions that improve CPL, conversion rate, and business outcomes.

Hometap is in many ways still a category-building exercise — most homeowners don’t know a home equity investment exists yet, and search is a key part of how we introduce the concept and create demand. You’ll need to think simultaneously like a performance marketer (efficiency, measurement, scale) and a category architect (how do we capture and create demand for something consumers are still learning about?).

You're energized by the opportunity to build. You work well across Growth, Brand/Creative, and Product, communicate performance clearly to leadership, and show up to cross-functional conversations with a real perspective to share.

Qualifications

• 7+ years of hands-on paid search experience, including at least 3 years managing programs of $5M+ in annual spend — ideally with experience scaling a program toward the $10–30M range
• A demonstrated track record of scaling a paid search program (ideally during a build phase), including the ability to identify and capture new pockets of growth
• Deep hands-on expertise across Google Ads and Microsoft Advertising: campaign structure, Smart Bidding, SA360 (or equivalent), Performance Max, audience signal layering, and ad copy testing
• Deep experience working with lagged or downfunnel conversion data: long consideration cycles, offline conversion events, multi-touch attribution, or any environment where the click-to-close journey is complex and the feedback loop is slow
• Experience in categories where consumer education is part of the search challenge — products or services where you’re meeting searchers mid-consideration, not just capturing bottom-of-funnel demand
• A data-first mindset paired with the judgment to act under uncertainty; you build your own measurement frameworks, pressure-test assumptions, pull your own data, and know the difference between signal and noise
• Strong cross-functional communication: equally comfortable presenting channel strategy to senior leadership and digging into query-level data with an analyst
• Comfort working autonomously in a remote-first environment — setting your own direction, managing time and priorities, and delivering with a high degree of accountability
• A bias toward ownership — you thrive in environments where you hold both autonomy and accountability

Requirements

• Own day-to-day strategy and execution across paid search programs on Google Ads and Microsoft Advertising, from campaign architecture to bidding logic to ad copy strategy
• Manage a $10–30M annual search budget with full accountability for CPL, conversion rate, and contribution to capital deployment targets
• Build and maintain keyword architecture, match type strategy, ad group structure, and negative keyword management
• Write and test ad copy in collaboration with creative; own the ongoing A/B testing and optimization cadence
• Scale the program intelligently: find efficiency where others haven’t looked, and build a case for incremental investment when the data supports it
• Build and maintain measurement frameworks that account for Hometap’s longer, offline-influenced conversion cycle — from click to completed investment — and use lagged conversion data to inform real-time optimization decisions
• Partner with Analytics, and other teams to integrate downfunnel performance signals into search bidding, budgeting, and channel strategy
• Stay ahead of platform changes — Smart Bidding, Performance Max, audience layering, automation — and translate emerging capabilities into actionable strategy
• Consider the use of AI-based tools to identify optimizations, enhancements, and patterns in the data that could power gains in search campaigns
• Manage and hold accountable agency partners and platform relationships (Google, Microsoft, and key SEM tooling vendors), setting clear expectations and measuring against them

Benefits

• Competitive compensation
• Healthcare coverage
• Generous PTO
• Meaningful equity package
• Strong culture with plenty of opportunities for team-building and camaraderie

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